FAQs
"We have website content written by 6 people. It needs to have ONE voice..."
A website containing content from multiple in-house sources can be a great showcase for your company’s areas of specialization. But invariably, each contributor will add his or her own voice to the project, resulting in less-than-cohesive copy. Versitext can help to bring continuity to your entire site, effecting an on-line presence that speaks in one voice—the voice of your company, not your entire HR roster.
Based on the text that you choose as the representative sample, Versitext will apply to the remaining copy properties such as active-voice contruction ratios, sentence structure/variety, degree of formality, and organizational method. The result is a website that reflects the depth and breadth of your organization, but in a single, clear, compelling voice.
"Our website content needs revision for better organic SEO..."
Versitext is committed to generating the highest quality web-page content, and because high quality means not only great writing but also great on-line performance, we place a premium on organic search-engine optimization. Your website content may be of the soundest, most cogent business language, but it will have no value if it sits unread.
"Our annual report needs to be edited and proofread before it goes to printing..."
Versitext employs a broad range of business-language applications, but proofreading will always be a key service. Applying the mechanical, grammatical, and usage standards of The Chicago Manual of Style, AP Stylebook, The Wall Street Journal Guide to Style and Usage, Wired Style, The Redbook: A Manual on Legal Style, or your organization's in-house style guide, Versitext ensures that your business literature is clean, clear, and correct.
"We have a direct-mail piece going out to half-a-million homes, and it has to be perfect..."
For a major direct-mail campaign, reprinting costs can run into the hundreds of thousands. Don’t trust your text to just anyone with an English degree. Versitext is committed to editing and proofing each piece as though it were to be read by millions.
Applying the mechanical, grammatical, and usage standards of The Chicago Manual of Style, AP Stylebook, The Wall Street Journal Guide to Style and Usage, Wired Style, The Redbook: A Manual on Legal Style, or your organization's in-house style guide, Versitext ensures that your business literature is clean, clear, and correct.
"We need our mission statement recast to reflect changes in our business model..."
Good writing recognizes that purpose dictates content and form. For example, writing that compels or inspires will look and sound very different from writing that informs. At Versitext we understand that the language of mission statements, philosophies, and core ideologies should be elevated in tone and style over and above the diction of typical business literature—such words convey not only why you are in business, but who you are. And any document that sets out to define you to the world should be crafted as though it were being cast in stone. This is the essence of business language, and this is where Versitext excels.
"I have a head full of ideas that I need to share in writing with my clients and staff..."
One of the more difficult challenges you may face as you struggle to bring a vision to reality is first bringing it into words. You may find that the ideas, though simple and clear in your own mind, present themselves in overwhelming complexity when they have to be spun out in sentences. It’s no wonder—even professional writers understand that they've chosen very difficult work. Let Versitext take the burden of casting your vision, so that you can do the work of bringing the vision to reality.
"Our website looks great, but we need a pro to give it a quick once-over..."
No job is too small. Proofing the typical website for grammar, usage, and mechanics will take us about one hour. For the confidence that what you've presented is right, that's money well spent.
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Michigan Office
Versitext, LLC.
1471 Stillman Rd, Mason, MI
TEL: 1.517.242.7884
